Wednesday, 18 November 2015

Horror Trailer Analysis'


The Shining (1980)

This film trailer is for The Shining, 1980. It is a psychological horror which is produced and directed by Stanley Kubrick. The film is based on Stephen King’s 1977 novel The Shining, however the film and novel are different is significant ways.  Although contemporary responses from critics were mixed, assessment became more favourable in following decades, and it is now widely regarded as one of the greatest horror films ever made. American director Martin Scorsese, writing in The Daily Beast, ranked it one of the 11 scariest horror movies of all time.
The first shot the audience see is an isolated area, this is a common horror convention for the narrative. It also starts off with a voice over, in this the audience can hear the word such as ‘tragedy’ which grabs the audience’s attention to tell a little about the narrative. By having a voice over it allows for the audience to have a little insight what it going on. This is a convention of horror trailers. There is non-diegetic music in the background to build up the tension, this is another horror genre convention. The audience firstly sees a close up of a man, we then assume this is the main character because it’s the first person we see. The shots are quite long and look normal; this also builds up the tension and shows the equilibrium. There is a use of different camera angles; some include high angle, long shot, medium and pan. By using a range of camera angles keeps the visual interesting. There is also a use of low key lighting to create a sinister atmosphere.

The voice over tells the audience a story about 1970, a man went crazy and killed his family. The use of sound is vital in horror trailers, this is because it is used to add tension; there is a good use of sound where the man puts the axe into the door, there is a loud bang and then everything goes quiet, the music then cuts out and we see who the voiceover is talking to and then a man says ‘well you can rest assure Mr Almond, that’s not going to happen to me’. Everyone laughs and then the scene cuts off. By this line, the audience can tell something bad it going to happen. There is a lot of questions unanswered in this, which will make the audience want to watch the film.

We hear a voice of a child and then see a family. The use of children are a horror convention to add innocence to the film, by the shot we see of him riding his bike links in with the pace of the trailer and also the innocence. We also see shots of mother and son, there is one of them in a maze which could suggest claustrophobia and confusion. The music then speeds up, in addition the pace of the shots speed up.

The use of a close up shows the facial expression and emotion of who the audience is starting to assume is the protagonist and who is also the villain. He is wearing black which is iconic to show evil and darkness. There is a use of low key lighting which sets the atmosphere. There are a use of similar medium shots of the mother trying to protect herself and her son. The audience can then see the use of weapons can be seen such as axes, knives and bats, this is often used to portray death and fighting. Then there is similar shots of the protagonist to show the audience his evil characteristics. The trailer does not show him actually killing the mother and son, however this is a trailer convention as it leaves the audience wondering. The word ‘murder’ on the door in the colour red is horror convention as it indicated death. The pace is very fast by this point and the phrase ‘here’s Jonny’ has become iconic.

In between some cuts there are black backgrounds with white writing, some of these say ‘based on the bestselling novel Stephen King’ ‘from director Stanley Kubrick ‘on May 23rd’ ‘The Shining’. By having these they give information to the audience and are vital pieces to sell the film. By saying it’s based on the novel by Stephen King or is directed by Stanley Kubrick could attract an audience who are fans of them. By having the film name at the end of the trailer, makes people remember the name and will encourage more people to see it.


My opinions of this horror trailer is that I think it works very well as a trailer, the narration draws the audience in and helps the audience understand what is happening as it adds context. I think the sound used helps to keep the audience on the edge as they are loud and harsh in addition the trailer doesn’t give too much away which will leave the audience wanting to know what happens. 


Paranormal Activity (2007)

Paranormal Activity is a 2007 American found footage supernatural horror film. It was written, co-produced, photographed, edited and directed by Oren Peli. It is the first entry into the Paranormal Activity film series. Originally developed as an independent feature and given film festival screening in 2007, the film was acquired by Paramount Pictures and modified particularly with a new ending. It was given a limited U.S. release on September 25, 2009, and then a nationwide release on October 16, 2009. The film earned nearly $108 million at the U.S. box office and a further $85 million internationally for a worldwide total of $193 million. Paramount/DreamWorks acquired the U.S. rights for $350,000. It is the most profitable film ever made, based on return on investment. There is now 5 Paranormal Activity films.

There is a little Apple sign at the bottom right corner, this shows that the trailer was edited on iMovie. This means that it was edited on a cheap software and reveals the trailer to be low-budget, which helps add to the realism of the film.
The first shot is of a long shot of a line of people with the words ‘In September 2009, a screening was held in Hollywood California’. Then there is a low angle showing people sitting in the cinema, with words on the screen saying ‘this audience was among the first to experience the movie ‘Paranormal Activity’. There is a final long shot showing the cinema full and it says ‘this is what they saw’. I think by having words on the screen and no speech builds up and tension and makes people pay attention. There are loud booms when this is going out, which also builds up the atmosphere. However this start to a horror trailer is very unconventional that it features the audience more than the characters. This concept of the trailer is to show the audience’s reaction to the film. This also encourages the realism of the film; which makes it scarier for the audience.

The next shot is of the main characters who are a couple. The use of a hand held camera also emphasises the realness of the film. The couple looks like they are in their early 20s, which is a part of the target audience and could encourage people to watch. There are simple camera angles used for example long and medium shots and also the camera movements are very shaky, this is could show the simplicity of the film which also could relate to the realness. In addition by using the hand held camera the audience seeing a point of view shot, this also helps with making the audience feel included. The trailer follows horror conventions are it is mainly set up at night; this makes it scarier as its dark. There is low key lighting used in this trailer; this is a horror genre convention. By having low key lighting creates a spooky mood and also darkness connotes the idea of the unknown and danger. However there are also some moments with high key lighting, which is used to emphasis a subject. I think that this makes the audience feel uncomfortable as the lighting is very bright and harsh.

There are is a shot of a swinging chandelier; this is using a medium shot. It then cuts back to the people watching it in the cinema; there are close up shots used to show peoples expressions and emotions. This could be used to make the audience more scared. There is a loud bang and then people from the cinema scream; this is used to build up the tension. The next shots all used a montage and the speed is quick, this is edited to allow the trailer to have maximum impact on the audience. The calmer more balanced scenes which are shown at the beginning and the more frightening, shocking scene towards to end makes the trailer look unbalanced but are used to play with the audience emotions.

When looking at the editing used in this trailer, they haven’t used straight cuts. Instead they have used dissolve transitions to remind the audience that this is a home video. The pace of the trailer is made faster through quick cuts making the video faded. This has an effect on the audience as it makes it harder to see what is actually happening and allows them to use their imagination. There is no incidental music, there is very little sound tension built because the audience are expecting things that will make them jump. In addition by having no incidental music there is a sense of realness as the setting is normal and the background music is not needed in order to create an atmosphere. This makes the plot more relatable as the audience could see it happening in their lives. Using silence or very little sound is another convention of horror films as they use it to build up tension and suspense.

My opinion of this horror trailer is that I like the thought of making it feel real by using a hand held camera, for this this personally makes it scarier and I think it makes the audience feel involved. In addition the fast pace speed of the trailer and the jump scares keeps the audience on the edge. I also like the introduction of the characters, as it makes the audience connect with them straight away. However to improve this trailer, I think they could have develop the story a bit more, for example the fast pace was a bit too fast and it was hard to understand the shots used. 


Saw (2004)

Saw is an American gore and torture horror film, released in 2004 and directed by James Wan. The film stars Cary Elwes and Leigh Whannell as two men who awake to find themselves chained in a large dilapidated bathroom, with one being ordered to kill the other or his family will die. It is the first installment of the seven-part Saw franchise. Saw was first screened on January 19th 2004. Lionsgate claimed the rights and released the film in the United States and Canada on October 29th 2004.
Saw performed very well at the box office, grossing more than $100 million worldwide and becoming, at the time, one of the most profitable horror films since 1996's Scream. The success of the film prompted a green-light of a sequel soon after Saw‍‍ '​‍s opening weekend, which was released the following October.

This trailer starts off with an over the shoulder shot with low key lighting. The over the shoulder shot lets the audience see what the character can see, meanwhile the low key lighting is a horror genre convention. The first character we see we assume this is one of the main characters. The flashes contrast against the dark lighting and the sound of the camera within the silence creates an atmosphere. There is a long shot to look into the distance in addition the diegetic voice fills the silence and by saying “is someone there?” This gives the audience the thought that some is there, then there is a loud high pitched laugh, which could also be a horror convention this is because quite a lot of horror films used high pitched voices, could be insisted to be a child. The trailer then speeds up in pace which could also speed up the audiences thoughts.

The diegetic sounds are made more extreme to emphasise them. The fades to black and short clips are also used as a slow paced and keeps the audience interested. There is another contrast using low key lighting and high key lighting. The quick close up of the mask and then quick change to medium shot shows who we assumes is the villain. We can assume this because it is a horror convention that a villain wears a mask. The sound of a static television creates tension meanwhile the voice over does not sound like a real voice. There is faint non-diegetic music is the background which fills the silence and creates an atmosphere. The voice over then gives the audience context in what the film is about, this then grabs the audience’s attention as they will want to know what happens. This also slows down the pace of the trailer.

Within the editing there is a green filter to the lighting and green, which connotes the idea of jealousy and greed, it also connotes freshness and safety; however we can see in this trailer this is not correct. I think the green filter does signify greed and also gore and blood and this sets the tone for this trailer. The speed then speeds up using quick transitions, by having these it creates a sense of urgency. However I think this makes the trailer less fluent. Towards the end of the trailer becomes faster as the victims panic and struggle. There has also the use of flashbacks, this allows the audience to understand the plot more and know the history of what happened before.

The text in between the clips also gives more context for the audience. Words like ‘voyeur’, ‘madman’ and ‘psychopath’ are words use to describe Saw. The font used for these words are bold and in capitals which makes it stand out. The background is dark and the font is blue and white, which are all cold colours. The use of colours are a horror convention. The trailer it made more personal by saying ‘and it’s your move’. This makes the audience feel more involved. The text at the top ‘twisted picture’ is wrapped in barb wire which makes it feel the need to escape and it also reflects horror conventions.

My opinion of this trailer is I think it works well. The plot is well explained using flashbacks and voice overs meanwhile the low key lighting and harsh sounds follow horror conventions. However I think in the middle where they are explaining the plot is loses it pace and the audience could lose interest a bit. I think to improve it they could of sped it up more meanwhile explaining the plot.

Wednesday, 11 November 2015

Film Distribution and Marketing



Teaser Poster


Teaser Trailer
Main Trailer 


Main Poster
Warner Bros were the distributors of The Conjuring



Sourced from Wikipedia