Evaluation Question 2 - How effective is the combination of your product and ancillary texts?

The distribution of a media product in very important when it comes to the progress of the product. The people who are responsible for the marketing are the film distributors, looking at identifying with the audience as well as intriguing them in addition coming up with a release date and within that period of time promoting the film using different marketing and advertising. The film distributors also decide how much the film is going to be advertised, when and where. This stage is very important because it needs to be advertised enough to gain interest from people to create an audience for the film, more importantly they need to create the correct audience. For example if you are going to release a children's film it would be a sensible decision for the release date to her in half term so they are more likely to have time to watch it. 

There are several platforms that can be used when advertising, these include: posters, TV adverts, radio adverts, billboards, social media advertising, trailers and many more. Without advertising the film, the audience will know what about it, which means there will be no talk about it. By using a wider range of platforms for advertising it opens the film up to a larger audience. This is because someone who listens to radio might not use social media, so by advertising it on a range draws in a larger audience. The audience research is also crucial for the film distributors, this is because they need to know and understand their audience as the marketing will have an impact and will be different depending on the demographics and the size of the audience. For my trailer, it would be inappropriate for it to be advertised within daytime TV, as it wouldn't be to correct audience we were aiming for as children would be watching; it would be more appropriate to be advertised at night so our target audience see it. When you know your target audience they are choose suitable attractions for the audience. Examples of this are:

When comparing children's film posters with horror film posters you can clearly see there is a difference. The children's films use bright and daring colours as well as showing the faces clearly of the characters with their facial expressions being cheery and over exaggerated. By having the characters on the posters means that the children recognise them. Woody and Buzz and the Inside characters are incredible recognisable. Comparing these posters with horror posters you can see that the horror posters use duller colours and not too much is given away, there is no images of any characters. 

Film distributors work with a marketing plan which can take up to a year before the official release date of the film. This is so they are able to build an audience by posters, trailers etc. A recent ad campaign which has been effective is the recent film release of Deadpool. The film is directed by Tim Miller and is also based in the Marvel Comics character of the same name, so it already has an audience, this is an advantage as it is easy to find out even more about the audience. In addition by having Ryan Reynolds as Wade/Deadpool also brings in his fan base. The film had a budget $58,000,000, the opening weekend made $134,050,000 (USA) and overall the film made $358,410,029 (USA) (8th April 2016). This is due to how much talk about the film was made. Advertising for the film started early with the release of the cast, soundtracks and small teaser trailer. 

The narrative and theme is very important to keep the same throughout the advertising and when merging with the products. This is important because it links them all together, creating a recognisable identity. When looking back at my trailer and promotional products the only thing I changed was the title, this could create more recognisable when linkning it with two different fonts. I should have kept them the same, however I wanted to experiment with my own. However I have kept the gloomy and dark colour scheme through out.